DOMAIN NAME

Digital Marketing Basics: Domain Names Infographic

A domain is a user-friendly naming system that allows people to easily navigate web servers and web pages. A domain is very crucial to the success of your business online since it acts as a location of your physical store online, it is simply the gateway to your business online. A great domain name is a simple, easy to type, and memorable URL that reflects your brand/business or your website’s subject matter. Avoid using a complicated fusion of words, hyphens, strings of numbers to make it simple and easier for your visitors to remember and find your website. Buying your domain name is simple and easier, there are so many web hosting services that allow you to register your domain name, buy and register all at the same time. Web hosters like Hostgator,  GoDaddy among others can provide you with excellent service. First of all, check to see if the domain name you want to register is available by going to any of hosting services websites and simply type in your domain name. Also, check for the availability of your name names social presence to make sure you can use it on all social media platforms. The following resources are very helpful in generating a successful domain name; LeanDomainSearch, brandbucket.com, nameboy.com, namemesh.com, panabee.com, domainsbot.com. You can also check your social media availability for your domain name at namechk.com.

WEB HOSTING

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If a hosting provider provides space on a web server for a website to store its files, they are hosting the website. For your files such as code, images, etc. to be available for viewing online, it has to be hosted on a server by a hosting provider. Every website available online is hosted on a server. Generally, the type of server determines the amount of space allocated for a particular website. There are different types of web hosting; SHARED, VPS, DEDICATED, RESELLER, CLOUD-BASED, VIRTUAL PRIVATE, COLOCATION, SELF SERVICE, MANAGED WORDPRESS HOSTING.

TYPES OF WEB HOSTING

Cloud-Based Web Hosting

Cloud-Based Web Hosting

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Cloud-Based web hosting is hosting that uses resources of several clustered servers. That is, your website uses the virtual resources of several servers to host all aspects of your site. The advantage here is that it is balanced, secured, and can contain a large volume of traffic rather than shutting your website down. Again, you only pay for what you use. It is ideal for websites that have outgrown the resources of their existing shared hosting provider.

Virtual Private Server

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A virtual private server (VPS) is a virtual server that is perceived by the user as a dedicated/private server even though it is installed on a physical computer running multiple operating systems. That is, a virtual private server can be better viewed as a virtual machine that seeks to the individual needs of a user, as a separate physical computer dedicated to a particular user will perform. A virtual private server includes resources such as Web server software, a File Transfer Protocol program, a mail server program among other resources.

Dedicated Server

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With dedicated web hosting, you get the total use of an entire server not shared with anyone. This is more flexible than shared hosting, as customers have full control over their dedicated servers, including choice of operating systems and hardware. Here users have more control over the server in comparison with shared servers. It can be easily customized, less running time, low congestion and more secured comparatively.

Colocation Web Hosting

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Colocation Web Hosting Service allows clients to place their own server in someone else’s rack and share the bandwidth. The host provides you with power, cooling, physical security, and an internet uplink. You, therefore, become totally responsible for your own server software, data storage, backup procedures, among others. When hardware fails, you become fully responsible for replacing it and getting the server back up and running.

Self Service Web Hosting

Self Service Web Hosting

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This is where you handle everything by yourself. That is, you buy the servers, install and configure the software and also make sure there are sufficient cooling and power in your machine room, and double up everything for redundancy.

Managed WordPress Hosting

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The Managed WordPress Hosting is a service where the web hosting provider will keep your WordPress installation up-to-date in order to help protect your site from security threats from hackers into your website. Considering the viral use of WordPress, this is an ideal option for newly established business to host their site conveniently.

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