What is SEO?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

What goes into SEO?

To understand what SEO really means, let’s break that sentence down and look at the parts:

• Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.

• Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.

• Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

Organic search traffic is specifically any unpaid traffic that comes from SERPs.

How SEO works

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.

There are a lot of factors that go into a search engine’s algorithm, and here’s how a group of experts ranked their importance:


That’s all the SE (search engine) of SEO.

The O part of SEO—optimization—is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.

Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.

Learning SEO

This section of our site is here to help you learn anything you want about SEO. If you’re completely new to the topic, start at the very beginning and read the Beginner’s Guide to SEO. If you need advice on a specific topic, dig in wherever suits you.

Here’s a general overview:

Building an SEO-friendly site

Once you’re ready to start walking that SEO walk, it’s time to apply those SEO techniques to a site, whether it’s brand new or an old one you’re improving.

These pages will help you get started with everything from selecting an SEO-friendly domain name to best practices for internal links.

Content and related markup

A site isn’t really a site until you have content. But SEO for content has enough specific variables that we’ve given it its own section. Start here if you’re curious about keyword research, how to write SEO-friendly copy, and the kind of markup that helps search engines understand just what your content is really about.

On-site topics

You’ve already learned a lot about on-site topics by delving into content and related markup. Now it’s time to get technical with information about robots.txt.

Link-related topics

Dig deep into everything you ever needed to know about links from anchor text to redirection. Read this series of pages to understand how and when to use nofollow and whether guest blogging is actually dead. If you’re more into the link building side of things (working to improve the rankings on your site by earning links), go straight to the Beginner’s Guide to Link Building.

Other optimization

Congratulations! You’ve mastered the ins and outs of daily SEO and are now ready for some advanced topics. Make sure all that traffic has the easiest time possible converting with conversion rate optimization (CRO), then go micro level with local SEO or take that site global with international SEO.

The evolution of SEO

Search engine algorithms change frequently and SEO tactics evolve in response to those changes. So if someone is offering you SEO advice that doesn’t feel quite right, check in with the specific topic page.

  1. What is SEO?
  2. Introduction to SERP
  3. What are search engines?
  4. How search engines work
  5. Major functions of a search engine
  6. What are keywords?
  7. Different types of keywords
  8. Google keyword planner tool
  9. Keywords research process
  10. Understanding keywords mix
  11. Google Operator : So that you can find anything on the web On page optimization
  12. What are primary keywords, secondary keywords and tertiary keywords?
  13. Keywords optimization
  14. Content optimization & planning
  15. Understanding your audience for content planning
  16. What is the difference between keywords stuffing & keyword placement
  17. Internal linking
  18. Meta tags creation
  19. Creating Webpage in HTML
  20. Using google webmasters tool & website verification
  21. Sitemap creation & submission in website & webmasters
  22. How to write an optimized content
  23. How to write a content for article, blog and press release
  24. Off Page optimization
  25. What is Domain Authority?
  26. How to increase Domain Authority
  27. What are back links
  28. Types of back links
  29. What is link building
  30. Types of link building
  31. Do’s and Dont’s of link building
  32. Link building strategies for your business
  33. Easy link acquisition techniques
  34. Local SEO
  35. Google places optimization
  36. Classified submissions
  37. Using H card
  38. Citation
  39. Top tools for SEO
  40. Monitoring SEO process
  41. Preparing SEO reports
  42. How to create SEO
  43. Strategy for your business
  44. What is link juice
  45. Importance of domain and page authority
  46. How to optimize exact keywords for your business
  47. What is Google Panda Algorithm?
  48. What is Google Penguin?
  49. What is Google EMD Update?
  50. How to save your site from Google Panda,
  51. Penguin and EMD Update
  52. How to recover your site from Panda, Penguin and EMD