Best Social Media Marketing Tools
I always say that as marketers, our greatest arsenal is the kind of marketing tools we use. As Digital Marketers, there are so many ways to put our content before our targeted audience, among such ways are SEO, PPC, Email marketing, mobile marketing and of course social media marking among others. Knowing the ways to put your content before your audience is only 5% of the job done! Again, knowing the skills to put your content before your audience is 60% work done! To develop a complete digital marketing strategy requires you to identify and acquire the digital marketing skills most suitable for your business and the accompanying tools to get the job done. I decided to look into the most efficient social media marketing tools for the growth of your business. NB; the tools are not arranged in any order.
Let’s get started!
As people have become inclined towards visuals, you cannot miss out quality images, videos, and infographics in your content. “Infographics are the perfect way of creating brand awareness and demonstrating thought leadership. Bring value to your audience by designing informative and compelling infographics through the use of Canva’s easy-to-use drag and drop tools”-canva.
Fastory is used to create social media Stories. It’s an online graphics editor that allows you to create animated or static stories easily. It has a free as well as enterprise pricing.
With Fastory’s three simple steps you can create very effective and engaging stories.
- Choose an animation for your text
- Choose or upload a video or photo
- Add your logo
After publishing your stories on Fastory, you will receive an email which gives you access to download your work on your device and upload them on Instagram or Snapchat.
Facebook Messenger is growing as a promising marketing channel. Botletter allows you to grow your Messenger subscriber list, you can also send messages to your subscribers on Messenger, and again analyze your performance. It has a free package for 1,000 messages every month, $23.50 per month, $53.60 per month, $85.50 per month, and also a custom pricing.
Botletter helps in a similar way as email marketing tools help in sending an email. With Botletter, you can send Messenger messages with Botletter.
Additionally, you can add more custom features as Messenger card with an image, title, and a call-to-action.
Crello is a graphic designing tool with 10,000 free templates. It is a free tool, with some design elements priced at $0.99. It helps in creating social media, web, and print images.
With Crello, you can either create a graphic from scratch or use one of its designed templates. It is as easy as using drag-and-drop, you can easily add, edit, and move design elements around on your graphic.
Storyheap helps you to manage your Instagram and Snapchat stories. It helps you to create, schedule, and analyze your stories all from a single dashboard. It comes with a 7-day free trial and priced at $49 per month, $99 per month, or $199 per month afterward.
You can schedule your story and leave it for Storyheap to handle. It only works with stories. To schedule a story, upload an image or video and select your posting time. Storyheap will add that story to your queue. You can as well see the growth and performance of your story.
PixelMe is a URL shortener popularly used by many marketers.
It enables you to include a retargeting pixel in a link. The main functionality of PixelMe is that if people click on your PixelMe link, you’ll be able to retarget them with ads on Facebook, Instagram, Twitter, among others. It comes with a with a 7-day free trial and after that puts a charge of $10 per month, $29 per month, $79 per month, or custom pricing.
To start using PixelMe account, add the pixel IDs of the ad platforms you prefer to use. For instance, for Facebook ads, that should be the Facebook Pixel. Next is to copy and paste your link into PixelMe and it will generate a shortened link for you. You can now share your shortened link for enough people to click on it. When this happens, you can now create a custom audience in the ad platforms and also retarget this audience with a very relevant ad.
Anchor video is a great online tool which helps in transforming audio to video and can be shared on any platform. This is a new feature in the already existing Anchor App. It is completely free. Anchor video enables you to turn your audio recordings into a very nice animated video with your transcript.
After recording your audio, next is to tap on the video button, then Anchor will transcript your audio and let you share an animated video of your audio and transcript to the various social media platforms.
Typito is an online video making tool. It is a drag-and-drop interface and enables you to easily and quickly create stunning and more engaging videos with beautiful typography, images, and videos.
Typito gives you access to upload your video and customize it by easily adding text, icons, and music to your video as well convert your video into a landscape video, a square video, a letterbox video, or a vertical video.
Adioma is an infographic maker based on visual language.
This wonderful tool was created by the people behind the popular Funders and Founders infographics with the intention that people can easily create similar awesome infographics.
To start with Adioma and create your stunning infographics, start by typing in the text you want to include. Adioma will then suggest relevant icons, automatically adapt the design to the amount of text you have, etc.
10. Smartmockups 2.0
Smartmockups is used to create stunning product screenshots without using Photoshop. you can easily create
photos of your product in realistic backgrounds, with or without designing background.
Given below are the steps to use Smartmockup:
- First select a mockup as in a laptop, a t-shirt, or a business card.
- Then upload your image or better still grab a screenshot from a URL
- You can now customize your mockup
- Export your mockup in your preferred size and quality.
The free trial version comes with a watermark. It is priced at $69.
Campsite helps in turning a single bio link into unlimited. It enables you to create a mobile-friendly page where you can list multiple links unlike on Instagram where you only have one link. It is a free tool.
In order to add a new link to your Campsite page, all you need is to enter the link title and URL and toggle the “Enabled” switch.
Again, to alert people that a link is associated with a particular Instagram post, you can select that Instagram post and the image would appear beside the link.
Tagwin helps in Instagram contests & giveaways made. One of the ways to drive quality traffic to your site is through giveaways. When it comes to Instagram giveaways, Tagwin makes the job quite simple.
It has a free option and a paid option which is priced at $19 per month, $29 per month, $49 per month, or $79 per month.
Tagwin is a very simple and easy to use tool. It only takes a few minutes to set up your contest and entry condition such as to follow your account and to like a post. You can then track the contest entries on the Tagwin dashboard.
ContentStudio is a data-driven content suite to grow your social accounts. It a very efficient social media content curation tool that enables you to discover content, schedule posts as well as automate campaigns.
ContentStudio has a free package as well as priced package put at $15 per month, $47 per month, $97 per month, $197 per month and also an enterprise pricing.
ContentStudio helps in searching for a particular topic, select content sources, and filter the content as you prefer by using its discovery feature. After helping you to find the preferred content, you can share on your social media profiles using ContentStudio’s composer which will as well recommend images and hashtags better suited for your post.
Insense helps connects you with influencers as it allows you to manage and run sponsored influencer campaigns. As influencer marketing is becoming more popular on the internet, Insense has become more useful as the day goes by.
It is priced at $299 for 25 creator deals per month, $999 for 50 creator deals per month, or enterprise pricing.
To use Insense, first, you need to create a campaign brief. This campaign brief will then be read by the relevant influencers and reply to this campaign brief accordingly. Again on the Insense platform, you can communicate with selected influencers and even boost the influencers post with Facebook Ads Manager.
As machine learning has become more prevalent in our internet world, Lisa, being machine learning-powered engagement predictor for Instagram is a must-have tool for any social media marketer. Sometimes, as social media marketers, we get caught in a situation where we have multiple images and do not know which one to post. Lisa, with its machine-learning predictor, helps in predicting the best image to post. It is a free tool.
When you decide to post on Instagram for instance but have several photos in your gallery, upload them to your Lisa App, and it will use its machine-learning algorithm to decide which one will get the most likes as well as relevant hashtags for you. Pretty helpful huh? Yes, it is!
Sometimes as social media marketers, one of the problems faced is that your post might not appear the way you want it to appear. MetaShort is the solution to this problem. The beautiful part of MetaShort is that, without touching the site’s meta tags, you can adjust your Facebook and Twitter posts yourself.
MetaShort gives you a lot of items to edit, such as title, keywords, and Twitter card style after entering the URL on the MetaShort’s site. It also gives you access to features such as statistics on click, and again the Pro plan priced at $10 per month.
17. Story Slicer
You might have some videos you wish to share on social media stories but is quite long and you will also prefer to have some parts be shown. Story Slicer helps to cut long videos into slices to post on your Instagram story. It helps to split your long videos into short clips so that you can post them as stories on Instagram, Facebook, WhatsApp, and more.
After selecting your preferred video and platform, Story Slicer will split your video into appropriate length and save them in your camera roll.
Having a lot of Apps to manage is quite hectic. What if you can put everything in one place to make it easily accessible. That is what Station does, it helps those of us who handle a lot of social Apps to have easy access to all our Apps at one organized place.
First, log in to Station. Now you can keep adding all your frequently used Apps gradually to your workstation. Note that Station is integrated with more than 300 applications and still counting.
Most often as social media marketers we manage our social media teams from varied sources, which is quite a work to do. Planable serves as a collaboration and planning tool for social media teams. With Planable, you can get feedback, discuss ideas, and schedule posts from a single location instead of using a combination of tools such as Dropbox and Google Sheets. It comes with a free option and also a paid option priced at $49 per month. You can as well opt for an enterprise pricing.
Planable has a workplace which is a total resemblance of a facebook page and also Twitter, Instagram, or LinkedIn profile. You can create and save a new post which will appear on the Facebook Page just like it has been published. Again, your friends can comment, and before scheduling or publishing it, you can edit the post as well.
20. Quuu Promote 3.0
Most of our market usually comes from social media as social media marketers. The saying is that content is “king”, What if I tell you that 65% of the content online are slaves? Yes! you heard me right. Social media is all about communication through content. To get a good content to communicate with your targeted audience is a whole lot of strain to go through. Well, Tools such as Buzzsumo helps in suggesting good trending topics that you can write about. Quuu Promote, on the other hand, is a social media tool that suggests content for your social media sharing. It enables you to promote your content as it suggests it to the regular Quuu users. Its pricing starts from $40 per month.
Promoting your content on Quuu Promote is very simple. First, create the social media post you want Quuu users to share then select the interest group that your content belongs to. Your content will now be suggested to Quuu users who want content suggestions from that interest group, so they can share on social. However, your content has to be reviewed and approved.
Videos have become an integral part of our marketing strategy as digital marketers. The difficulty comes from where and how to create stunning videos to capture the attention of our targeted audience. Promo helps in creating marketing videos, from Slidely easily. Promo has a library of over 12.5 million premium video clips and licensed music, Promo can help you create high-quality videos in a very short time. It is probably the easiest video maker on the market.
Starting to create a video on Promo is very easy. You can either choose a video from Promo’s library or upload your own video. Promo’s video template is very efficient and easy to use. All you need to do is to insert your text and logo into their nicely designed video template. You also have the option to add audio/music to your video.
Summing it all up, the social media is a great platform to make your business boom if you leverage it well. I hope the above-mentioned tools will go a long way to help you flourish in your quest to make the best out of the social media.
You are welcome to share your favorite tools here as well, and I will be glad to review them as well.